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2025

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2024

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I just saw a video on instagram of someone basically sabotaging megatrawlers by dropping gigantic pieces of marble into the ocean to mess up their nets. People who know about fishing: does this seem like it could be effective or scalable? If so it seems like it could be massively cost-effective.  Link to video: https://www.instagram.com/reel/C3QSQTdvDQh/?utm_source=ig_web_copy_link
Revealed: Tyson Foods dumps millions of pounds of toxic pollutants into US rivers and lakes I just wanted to share this excellent research from the Union of Concerned Scientists and the article by the Guardian:  https://www.theguardian.com/environment/2024/apr/30/tyson-foods-toxic-pollutants-lakes-rivers
Hello everyone! We have three new commitments for Peru !! 1-. Sweet Freeze Bakery announces its 100% commitment for December 2024. Engagement link: https://www.instagram.com/p/C4GcIyVO371/?igsh=NW0zeWFvMWVic3By Scale: National (Peru) Schedule: First contact in February 2024, follow-up every 10 days. Who: ARBA Failed tactics: There were none from the beginning, communication was very good. Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. Phone calls and WhatsApp messages. Scalability: Sweet Freeze Bakery is a company in the pastry business with excellent acceptance in the districts with the most inhabitants in Lima. Follow-up: We will keep in touch to request reports and bring producers closer. 2- Red Coffee Shop, announces its cage free commitment to be 100% complete by 2025 Commitment link https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDIxNjUzMDI3MTU3MjIz?story_media_id=3358582698278345950&igsh=a2Q1dGVmZjdsZzh5 Scale: National (Peru) Schedule: First contact in December 2023, follow-up every 10 days. Who: ARBA Failed tactics: There were none, from the beginning communication was very good. Successful tactics: Direct conversations with the owners to directly contact cage-free producers in the area. In-person visit, phone calls and WhatsApp messages. Scalability: Company in the pastry - cafeteria sector with excellent acceptance in a district that still has no commitment. Follow-up: We will keep in touch to request reports and bring producers closer. 3- Mascookie Pet Snack, a pet cookie brand, announces its commitment to be 100% complete by the end of 2024. Engagement link https://sites.google.com/view/mascookiegalletas/noticias Scale: National (Peru) Schedule: First contact in February February 2024, follow-up every 10 days. Who: ARBA Failed tactics: They liked the idea of making the change after a week of conversations. Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. The commitment is aligned with your objective and vision as a company. Scalability: This important brand has massive distribution in veterinaries, pet shops and soon in supermarkets, it is the first pet food brand to make a cage-free commitment in Peru. Follow-up: We will keep in touch to request reports and bring producers closer. Thank you
Hello ! We conducted a new research on the poultry industry in Peru, millions of hens and chickens are used annually to meet the demand for eggs and meat. ARBA website: https://arba.pe/boletin-arba/como-se-manifiesta-la-crueldad-y-la-falta-de-piedad-en-la-industria-avicola/ YouTube: https://youtu.be/tk_FjJxV0Z0 Instagram: https://www.instagram.com/p/C6eW65VOSKm/ Peru is one of the countries with the highest consumption of eggs and chicken in Latin America, with a high percentage of informal industry that is not visible or transparent through the Peruvian state and its ministry of agriculture. Have a good week, Iselda

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