Wild Nosh just announced that they are the third pet food brand to fully achieve the Better Chicken Commitment (BCC), and, in fact, they prioritized completing their transition to the BCC ahead of schedule. 

Almost 9 out of 10 Americans would switch the brand of their pet’s food if they knew that another brand sourced its animal-derived ingredients more ethically. You can read more about Wild Nosh's progress for chickens used for meat here.

Only two other pet food brands have fully achieved the Better Chicken Commitment for their chicken products: Campfire Treats and Evermore Pet Food dog treats and dog food, respectively. These brands and Wild Nosh are also part of an industry-leading group of pet food companies committed to improving farm animal welfare through the ASPCA’s Higher-Welfare Pet Food Initiative.