Compassion in World Farming International is a leading global organisation dedicated to ending factory farming worldwide. We were founded in 1967 by Peter Roberts, a British farmer alarmed by the rise of factory farming. Over the past 50 years, we have made major strides in abolishing inhumane practices such as barren battery cages, veal crates, and sow gestation crates in the UK and Europe.
Our approach involves campaigning, advocacy, and engagement with policymakers at national, intergovernmental, and corporate levels, building a movement of individuals concerned about animal welfare and the health and sustainability of our food. We are driven by a passion for animal welfare and food system change, believing in a future where animals are treated with compassion and respect, and where sustainable farming practices prevail for a healthy planet.
Our international headquarters are in Godalming (UK), with team members in 14 countries on four continents including the US, Italy, France, Poland, the Netherlands, Spain, Czechia, China, and a specialist policy office in Brussels. This role is part of the Global Fundraising Directorate of over 50 staff, consisting of Philanthropy, Individual Giving, Legacies, Digital, CRM and Brand teams, based internationally, primarily in the UK (HQ) and our six other fundraising markets in the USA and Europe.
Job Type: Full time; Permanent
Location: Godalming, UK (hybrid working pattern 2x days in the office)
Salary: £40,000 - £45,000 (Depending upon skills and experience)
About the Role:
As our Direct Marketing Fundraising Manager, you'll play a key role in driving the success of our fundraising efforts to end factory farming. You will manage and deliver a diverse range of direct marketing campaigns, including Appeals, Raffles, Lotteries, and supporter communications. Your focus will be on engaging, retaining, and acquiring donors to meet ambitious fundraising targets. You'll work across both print and digital channels, overseeing the creative and production processes, while using data to optimise performance and ensure campaigns achieve maximum impact. Your strategic vision and creativity will directly contribute to Compassion’s mission and support our ongoing growth.
Reporting directly to the Head of UK Fundraising, the primary objective is to support direct marketing initiatives and ensure the financial success of our fundraising program.
About You:
To succeed in this multi-faceted role, you will need a blend of skills, experience, and personal qualities. You’ll need to have a proven track record in delivering direct marketing campaigns across print and digital channels, from planning and creative development to production and performance analysis. Strong experience in managing multi-channel campaigns, including Appeals, Raffles, and Lotteries, is an essential element to this role. You’ll also need to have a solid understanding of data-driven marketing, with experience using CRM systems such as Salesforce, to optimise campaign effectiveness.
You’ll be a confident and creative communicator, who excels in copywriting and storytelling, with an eye for compelling design and messaging. You’ll be highly detail-oriented, experienced in managing multiple projects simultaneously, and a collaborative team player, who can work with internal teams, agencies, and suppliers, to deliver exceptional fundraising results. A passion for the cause, and the ability to inspire others will be key to your success in this exciting and rewarding role.
Why Should You Apply:
Passionate about marketing and making a difference? Make a real impact through your fundraising skills in a dynamic, supportive environment. Work on innovative campaigns, develop professionally, and contribute to a cause that truly matters.
Join us on a collective mission to shape a compassionate future for farm animals worldwide, while experiencing a workplace that truly cares for you:
- Enjoy an enhanced annual leave of 25 days per year, along with bank holidays
- Free onsite parking at HQ
- Optional savings schemes
- Embrace a fulfilling career that prioritises your well-being, while also enjoying excellent development opportunities
- Flexible, hybrid working model
- A defined Contribution Pension Scheme
To Apply:
If you are passionate about animal welfare and have the skills and experience to excel in this role, we would love to hear from you. Please submit your CV and a cover letter, outlining how you meet the Person Specification detailed in the job description. Please note that we reserve the right to commence interviews on a rolling programme, so we encourage you to submit your interest.
Application Information:
Cut-off date: 27th March 2025
1st Stage (Teams) Interviews: 3rd April 2025
2nd Stage (Face to Face at HQ) Interviews: 10th April 2025
No agencies please.
In order to comply with legal requirements, as part of our selection procedure we ask all potential employees to prove their eligibility to work in the UK.
Compassion in World Farming is absolutely committed to providing equal opportunities for everyone regardless of their background. We value diversity and live experience and acknowledge the underrepresentation of people from certain backgrounds, both within our organisation and across the sector. We welcome applications from underrepresented groups, whether these be of ethnicity, gender, identity, religion, physical ability, sexual orientation or other.
