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Hello !
We conducted a new research on the poultry industry in Peru, millions of hens and chickens are used annually to meet the demand for eggs and meat.
ARBA website: https://arba.pe/boletin-arba/como-se-manifiesta-la-crueldad-y-la-falta-de-piedad-en-la-industria-avicola/
YouTube: https://youtu.be/tk_FjJxV0Z0
Instagram: https://www.instagram.com/p/C6eW65VOSKm/
Peru is one of the countries with the highest consumption of eggs and chicken in Latin America, with a high percentage of informal industry that is not visible or transparent through the Peruvian state and its ministry of agriculture.
Have a good week,
Iselda
Hello everyone!
We have three new commitments for Peru 
1-. Sweet Freeze Bakery announces its 100% commitment for December 2024.
Engagement link: https://www.instagram.com/p/C4GcIyVO371/?igsh=NW0zeWFvMWVic3By
Scale: National (Peru)
Schedule: First contact in February 2024, follow-up every 10 days.
Who: ARBA
Failed tactics: There were none from the beginning, communication was very good.
Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. Phone calls and WhatsApp messages.
Scalability: Sweet Freeze Bakery is a company in the pastry business with excellent acceptance in the districts with the most inhabitants in Lima.
Follow-up: We will keep in touch to request reports and bring producers closer.
2- Red Coffee Shop, announces its cage free commitment to be 100% complete by 2025
Commitment link
https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDIxNjUzMDI3MTU3MjIz?story_media_id=3358582698278345950&igsh=a2Q1dGVmZjdsZzh5
Scale: National (Peru)
Schedule: First contact in December 2023, follow-up every 10 days.
Who: ARBA
Failed tactics: There were none, from the beginning communication was very good.
Successful tactics: Direct conversations with the owners to directly contact cage-free producers in the area. In-person visit, phone calls and WhatsApp messages.
Scalability: Company in the pastry - cafeteria sector with excellent acceptance in a district that still has no commitment.
Follow-up: We will keep in touch to request reports and bring producers closer.
3- Mascookie Pet Snack, a pet cookie brand, announces its commitment to be 100% complete by the end of 2024.
Engagement link https://sites.google.com/view/mascookiegalletas/noticias
Scale: National (Peru)
Schedule: First contact in February February 2024, follow-up every 10 days.
Who: ARBA
Failed tactics: They liked the idea of making the change after a week of conversations.
Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. The commitment is aligned with your objective and vision as a company.
Scalability: This important brand has massive distribution in veterinaries, pet shops and soon in supermarkets, it is the first pet food brand to make a cage-free commitment in Peru.
Follow-up: We will keep in touch to request reports and bring producers closer.
Thank you
Curated and popular this week
Hello, everyone!
Good news from Brazil!
As an outcome of corporate relations efforts from Fórum Animal and Mercy for Animals, as well as public pressure by MFA's accountability campaign 'Cadê O Avanço?', M. Dias Branco just announced that in December 2024, they concluded their transition and are now 100% cage-free. M. Dias Branco is a leading producer of pasta and cookies in Brazil, holding a significant market share. They are also present in other countries and are currently working to expand internationally. The company’s main product line is egg pasta, formulated with processed eggs and egg by-products. These ingredients are featured across nearly the entire range of the company’s portfolio.
As part of the company's media strategy to announce the accomplishment, they asked Mercy For Animals do Brasil to provide statements for the articles published in the press. You can read more about it in Investe SP, FoodBiz and on M. Dias Branco website.
Scale: National
Timeline: Asks for implementation rates started in 2019 by MFA and in 2021 by Fórum Animal and their accountability annual report Egglab. Since then, MFA and Fórum Animal have consistently followed up with M. Dias Branco to monitor their progress.
As the company had not reported any progress by 2023, it was selected as a target for Mercy For Animals' public awareness campaign, 'Cadê O Avanço?', launched on July 24, 2023.
As an outcome, not only did M. Dias Branco fulfilled their transition to a cage-free supply-chain, but also started reporting progress.
Who: Mercy For Animals and Fórum Animal.
Failed tactics: none
Successful tactics: Corporate Relations engagement and Campaign pressure asking for transparency in progress reporting. In 2025, M. Dias Branco shared with MFA and Fórum Animal that they had completed their implementation. Soon, the company will also update their website to announce this conclusion as part of their communication strategy.
Scalability: National.
Thank you!
Hello FAST community!
Leading wholesaler in the Horeca sector, METRO Italy has published a policy on the welfare of farmed fish, thus becoming the first company to sign up to our campaign Anche i Pesci (Fish Too), which calls on food companies to phase out the main causes of suffering for these animals.
The policy outlines a set of criteria to improve the living conditions of farmed fish – starting with sea bass and sea bream – and primarily focuses on two key areas, in line with the guidelines of the World Organisation for Animal Health (WOAH) and EFSA’s scientific opinions:
* Effective stunning: As a current policy, all METRO’s own-brand fresh sea bass, sea bream and salmon products come from animals that have been effectively stunned (specifically, sea bass and sea bream by electrical methods, and salmon by either electrical or percussive methods).
* Reduced stocking densities: All farms supplying METRO’s own-brand fresh sea bass and sea bream currently apply a stocking density of ≤ 15 kg/m³.
We estimate that this commitment will impact an average of 805,000 fishes per year.
Conversations with METRO began two years ago, when we first presented our corporate fish ask, and have continued with a collaborative approach since then.
We will continue working with METRO to ensure the policy is extended to cover an increasing number of fish product categories under the company’s own brand. We will also leverage this significant step forward to promote further farmed fish welfare commitments from other food companies in Italy.
Hello !
We conducted a new research on the poultry industry in Peru, millions of hens and chickens are used annually to meet the demand for eggs and meat.
ARBA website: https://arba.pe/boletin-arba/como-se-manifiesta-la-crueldad-y-la-falta-de-piedad-en-la-industria-avicola/
YouTube: https://youtu.be/tk_FjJxV0Z0
Instagram: https://www.instagram.com/p/C6eW65VOSKm/
Peru is one of the countries with the highest consumption of eggs and chicken in Latin America, with a high percentage of informal industry that is not visible or transparent through the Peruvian state and its ministry of agriculture.
Have a good week,
Iselda