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Hello !

We conducted a new research on the poultry industry in Peru, millions of hens and chickens are used annually to meet the demand for eggs and meat.

ARBA website: https://arba.pe/boletin-arba/como-se-manifiesta-la-crueldad-y-la-falta-de-piedad-en-la-industria-avicola/

YouTube: https://youtu.be/tk_FjJxV0Z0

Instagram: https://www.instagram.com/p/C6eW65VOSKm/

Peru is one of the countries with the highest consumption of eggs and chicken in Latin America, with a high percentage of informal industry that is not visible or transparent through the Peruvian state and its ministry of agriculture.

Have a good week,
Iselda

Hello everyone!

We have three new commitments for Peru 🇵🇪!!

1-. Sweet Freeze Bakery announces its 100% commitment for December 2024.
Engagement link: https://www.instagram.com/p/C4GcIyVO371/?igsh=NW0zeWFvMWVic3By

Scale: National (Peru)

Schedule: First contact in February 2024, follow-up every 10 days.

Who: ARBA

Failed tactics: There were none from the beginning, communication was very good.

Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. Phone calls and WhatsApp messages.

Scalability: Sweet Freeze Bakery is a company in the pastry business with excellent acceptance in the districts with the most inhabitants in Lima.

Follow-up: We will keep in touch to request reports and bring producers closer.

2- Red Coffee Shop, announces its cage free commitment to be 100% complete by 2025
Commitment link
https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDIxNjUzMDI3MTU3MjIz?story_media_id=3358582698278345950&igsh=a2Q1dGVmZjdsZzh5

Scale: National (Peru)

Schedule: First contact in December 2023, follow-up every 10 days.

Who: ARBA

Failed tactics: There were none, from the beginning communication was very good.

Successful tactics: Direct conversations with the owners to directly contact cage-free producers in the area. In-person visit, phone calls and WhatsApp messages.

Scalability: Company in the pastry - cafeteria sector with excellent acceptance in a district that still has no commitment.

Follow-up: We will keep in touch to request reports and bring producers closer.

3- Mascookie Pet Snack, a pet cookie brand, announces its commitment to be 100% complete by the end of 2024.

Engagement link https://sites.google.com/view/mascookiegalletas/noticias

Scale: National (Peru)

Schedule: First contact in February February 2024, follow-up every 10 days.

Who: ARBA

Failed tactics: They liked the idea of making the change after a week of conversations.

Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. The commitment is aligned with your objective and vision as a company.

Scalability: This important brand has massive distribution in veterinaries, pet shops and soon in supermarkets, it is the first pet food brand to make a cage-free commitment in Peru.

Follow-up: We will keep in touch to request reports and bring producers closer.

Thank you

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 · 7h ago · 1m read
 · 
Hello FAST members   Two months ago we submitted to the Servicio Nacional de Sanidad Agraria  (Senasa), an agency attached to the  Ministerio de Desarrollo Agrario y Riego  (Midagri), a regulatory proposal aimed at incorporating specific provisions of Animal welfare in the land transport of farm animals. Currently, national legislation only addresses health and hygiene requirements, without establishing criteria to guarantee minimum welfare conditions during transport. This regulatory gap has negative consequences, as it increases animal suffering and the incidence of injuries and mortality, particularly in situations of stress or accidents during transport. Our proposal seeks to align Peruvian regulations with the regional and international standardsIn this sense, we highlight the positive openness of Midagri and Senasa to evaluate the initiative and the relevance of the interest expressed by the Comunidad Andina, which has been promoting regulatory harmonization in this area among member countries.  In this regard, we have already held a meeting with the group of lawyers from both institutions, as well as with the Andean Community, advancing discussions toward the creation of a joint guide to animal welfare in the Peruvian land transportation system. We trust that the incorporation of animal welfare criteria in transport will represent a significant advance in both animal protection and welfare in the country. Great day, Iselda Livoni Arba Peru