This is a special post for quick takes by Iselda Livoni - Arba Peru. Only they can create top-level comments. Comments here also appear on the Quick Takes page and All Posts page.
Curated and popular this week
Following confirmation of a HPAI outbreak at a Maricopa County facility affecting 2.3 million egg-laying hens, Animal Outlook's investigator travelled to Arizona to record depopulation efforts at Hickman's Eggs in Tonopah. The footage shows piles of dead birds being poured into dump trucks by wheel loaders scooping out huge barns and workers without personal protective equipment covering their eyes, face, and mouth.
Animal Outlook's investigation was picked up by AZ Family (the local CBS affiliate), local news source InMaricopa, and the state's biggest newspaper, The Arizona Republic.
Thanks to Dr. Crystal Heath of Our Honor for her expert guidance.
Following the investigation, Hickman's, which is the largest egg producer in the Southwest and the 16th largest egg producer in the US overall, announced it was shutting down the vast majority of its operations for two years after admitting that bird flu had impacted six million of the birds in its facilities.
https://animaloutlook.org/investigations/hickmans-eggs-investigation/
Hello !
We conducted a new research on the poultry industry in Peru, millions of hens and chickens are used annually to meet the demand for eggs and meat.
ARBA website: https://arba.pe/boletin-arba/como-se-manifiesta-la-crueldad-y-la-falta-de-piedad-en-la-industria-avicola/
YouTube: https://youtu.be/tk_FjJxV0Z0
Instagram: https://www.instagram.com/p/C6eW65VOSKm/
Peru is one of the countries with the highest consumption of eggs and chicken in Latin America, with a high percentage of informal industry that is not visible or transparent through the Peruvian state and its ministry of agriculture.
Have a good week,
Iselda
Hello everyone!
!!
We have three new commitments for Peru
1-. Sweet Freeze Bakery announces its 100% commitment for December 2024.
Engagement link: https://www.instagram.com/p/C4GcIyVO371/?igsh=NW0zeWFvMWVic3By
Scale: National (Peru)
Schedule: First contact in February 2024, follow-up every 10 days.
Who: ARBA
Failed tactics: There were none from the beginning, communication was very good.
Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. Phone calls and WhatsApp messages.
Scalability: Sweet Freeze Bakery is a company in the pastry business with excellent acceptance in the districts with the most inhabitants in Lima.
Follow-up: We will keep in touch to request reports and bring producers closer.
2- Red Coffee Shop, announces its cage free commitment to be 100% complete by 2025
Commitment link
https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDIxNjUzMDI3MTU3MjIz?story_media_id=3358582698278345950&igsh=a2Q1dGVmZjdsZzh5
Scale: National (Peru)
Schedule: First contact in December 2023, follow-up every 10 days.
Who: ARBA
Failed tactics: There were none, from the beginning communication was very good.
Successful tactics: Direct conversations with the owners to directly contact cage-free producers in the area. In-person visit, phone calls and WhatsApp messages.
Scalability: Company in the pastry - cafeteria sector with excellent acceptance in a district that still has no commitment.
Follow-up: We will keep in touch to request reports and bring producers closer.
3- Mascookie Pet Snack, a pet cookie brand, announces its commitment to be 100% complete by the end of 2024.
Engagement link https://sites.google.com/view/mascookiegalletas/noticias
Scale: National (Peru)
Schedule: First contact in February February 2024, follow-up every 10 days.
Who: ARBA
Failed tactics: They liked the idea of making the change after a week of conversations.
Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. The commitment is aligned with your objective and vision as a company.
Scalability: This important brand has massive distribution in veterinaries, pet shops and soon in supermarkets, it is the first pet food brand to make a cage-free commitment in Peru.
Follow-up: We will keep in touch to request reports and bring producers closer.
Thank you