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Hello !
We conducted a new research on the poultry industry in Peru, millions of hens and chickens are used annually to meet the demand for eggs and meat.
ARBA website: https://arba.pe/boletin-arba/como-se-manifiesta-la-crueldad-y-la-falta-de-piedad-en-la-industria-avicola/
YouTube: https://youtu.be/tk_FjJxV0Z0
Instagram: https://www.instagram.com/p/C6eW65VOSKm/
Peru is one of the countries with the highest consumption of eggs and chicken in Latin America, with a high percentage of informal industry that is not visible or transparent through the Peruvian state and its ministry of agriculture.
Have a good week,
Iselda
Hello everyone!
!!
We have three new commitments for Peru
1-. Sweet Freeze Bakery announces its 100% commitment for December 2024.
Engagement link: https://www.instagram.com/p/C4GcIyVO371/?igsh=NW0zeWFvMWVic3By
Scale: National (Peru)
Schedule: First contact in February 2024, follow-up every 10 days.
Who: ARBA
Failed tactics: There were none from the beginning, communication was very good.
Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. Phone calls and WhatsApp messages.
Scalability: Sweet Freeze Bakery is a company in the pastry business with excellent acceptance in the districts with the most inhabitants in Lima.
Follow-up: We will keep in touch to request reports and bring producers closer.
2- Red Coffee Shop, announces its cage free commitment to be 100% complete by 2025
Commitment link
https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDIxNjUzMDI3MTU3MjIz?story_media_id=3358582698278345950&igsh=a2Q1dGVmZjdsZzh5
Scale: National (Peru)
Schedule: First contact in December 2023, follow-up every 10 days.
Who: ARBA
Failed tactics: There were none, from the beginning communication was very good.
Successful tactics: Direct conversations with the owners to directly contact cage-free producers in the area. In-person visit, phone calls and WhatsApp messages.
Scalability: Company in the pastry - cafeteria sector with excellent acceptance in a district that still has no commitment.
Follow-up: We will keep in touch to request reports and bring producers closer.
3- Mascookie Pet Snack, a pet cookie brand, announces its commitment to be 100% complete by the end of 2024.
Engagement link https://sites.google.com/view/mascookiegalletas/noticias
Scale: National (Peru)
Schedule: First contact in February February 2024, follow-up every 10 days.
Who: ARBA
Failed tactics: They liked the idea of making the change after a week of conversations.
Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. The commitment is aligned with your objective and vision as a company.
Scalability: This important brand has massive distribution in veterinaries, pet shops and soon in supermarkets, it is the first pet food brand to make a cage-free commitment in Peru.
Follow-up: We will keep in touch to request reports and bring producers closer.
Thank you