Dear Colleagues, The Animal Law Foundation has placed a fake advertisement in London to raise awareness about the contrast between what the public is sold and the reality of animal farming. This follows a report and an investigation into how animals raised for food are depicted and the reality of the lives animals live. Actress and comedian Diane Morgan and TV Presenter Wendy Turner joined us to raise awareness about this Food Chain Misinformation! The Animal Law Foundations work included an investigation into supermarkets, producers and the media in the UK, which revealed that the dominant image for animal farming is happy and healthy animals outside, this is despite the fact 85% are raised on industrial farms. This is against the backdrop of laws and rules protecting consumers and the public from misleading and dishonest information. You can learn more about our work here and read the report here.  You can find photos from the day and ways you can support the action in our partner pack here. Please also find our links to one of our films from the day with Diane Morgan below, we would be grateful if you could share on your platforms. X (Twitter) Instagram Linkedin Bluesky Threads TikTok YouTube Thank you for all your support, Morgane

In the vegan and animal advocacy movement, operations professionals are the engine behind the mission - keeping organizations running smoothly, sustainably, and strategically. But let’s be honest: being “in operations” often means wearing every hat at once. You’re responding to people’s needs, managing financial activity, ensuring legal compliance, maintaining systems, and reducing risk and solving unexpected problems - sometimes all in a single day. On top of that, you’re shaping internal culture, promoting wellbeing to prevent burnout, reimagining how teams work together, and exploring how AI can support your mission. It’s a complex mix of responsibilities and specialties - all of it essential, and much of it out of sight. To support, strengthen and celebrate this critical leadership, PEPR is launching 'Enabling Impact: The Animal Advocacy Ops Collective' - an Operations Community for the Farmed Animal & Vegan Advocacy Movement - a collaborative space for connection, shared insights, and collective impact. Members will also gain access to tailored programming, tools, and trend insights designed to help you thrive in your role and power your organization forward.  Please head over to our sign up page to let us know if you are interested in taking part. This new program is in addition to PEPR's existing program offering strategic & advisory operational support to farmed animal advocacy organizations through which we accept organizations on a rolling basis. 

A hidden crisis Literally, quintillions1 of animals are suffering and dying right now in the wild, due to disease, hunger, thirst, excessive heat or cold, and other factors. Yet, most people—including those who express concern for animals—fail to give importance to this issue. Why? In this article, we explore the cognitive biases2 that lead us to ignore one of the world’s largest sources of suffering and death.3 Understanding these biases can help us think more clearly about our moral responsibilities. The magnitude of the problem When we think of animal suffering, we often picture factory farms or labs that test on animals. These are indeed serious problems. But the number of wild animals is vastly larger, estimated between 1 and 10 quintillion at any given time.4 To understand this, consider the following analogy: If we compressed the total number of animals exploited by humans and the total number of wild animals into a one-year timeline, the animals used by humans would represent just 14 seconds. Wild animals would represent the remaining 364 days, 23 hours, 59 minutes, and 46 seconds.1 The vast majority of wild animals suffer daily due to natural causes. Despite its immense scale, this issue receives very little attention. Even among animal advocates and animal ethicists, the problem remains largely ignored. This doesn’t seem logical when looking at the figures. Below, we will explore several biases that can cause this. Status quo bias: Resistance to changing beliefs Our minds are naturally resistant to change, whether in habits or beliefs. This is known as status quo bias. Several related patterns reinforce this: * Bandwagon effect: we tend to believe what those around us believe * System justification bias: we defend current systems and norms * Conservatism bias: we hesitate to update our beliefs, even with new evidence Key question: If everyone around you focused only on animal exploitation, how likely would you be to think about the suffering o