Hello FAST!
Exciting news! Project 1882 has just released a new report showcasing the growing trend towards plant-based transitions in the Swedish hotel, restaurant, and fast-food industry. With this report, we have been urging companies to set clear goals for promoting plant-based options and reducing the overall amount of meat purchased and consumed.
Project 1882 works to make a difference for the animals that are the most exploited and suffer the worst. Right now, our primary focus is on decreasing the consumption of chicken and fish, while preventing the common practice of substituting red meat with white meat. We encourage companies to set clear goals to improve the lives of animals, rather than replacing one type of animal species with another.
Here are some key highlights from the report:
- The restaurant chain Linnéa & Basilika (21 units) aims to cut red meat usage by 70 % and chicken by 50 % by 2030.
- AM Sushi (20 units) plans to reduce fish and chicken consumption by 50 % by 2030.
- Hawaii Poké (21 units) will increase vegan protein sales by 50 % by 2027.
- Scandic Hotels (250 units in the Nordic countries) has committed to making 60 % of their food plant-based by 2025. Project 1882 has been encouraging them to clarify what this goal entails regarding meat reduction, and they have now confirmed that this commitment has led to a nearly 30 % decrease in meat purchases. We keep working with them to set a goal for 2030.
- KFC Sweden is increasing plant-based protein sales by 5 % per year by 2030.
The report has sparked great conversations with many companies, and we are optimistic about even more progress soon!