Hi FAST,
The fast casual chain, WOWorks, is the most recent company to publish a roadmap for the Better Chicken Commitment! Roadmaps were published under each of the brand subsidiaries (Zoup, Saladworks, Barberitos, and Garbanzo) with implementation already underway and a path to 100% compliance by 2029. This is also the first year that WOWorks has published reporting toward BCC compliance.
Timeline: CIWF has been meeting with WOWorks on a monthly basis since January 2023. Work on the roadmap didn't begin until October 2023.
Who: Compassion in World Farming and MFA
Successful Tactics:
- WOWorks’ membership in CIWF’s US Working Group for Broiler Welfare and the requirement for members to publish a roadmap
- Monthly meetings and resource sharing; leveraging CIWF's ChickenTrack Report to encourage public reporting
- Providing timely feedback on drafts for the roadmaps
- Offering a feature on our website and socials
Follow-up: This public reporting will be reflected in CIWF’s ChickenTrack report, and we will continue to work with WOWorks on implementation over the next 12 months.
Congratulations to those working on this important initiative!