Aquatic Life Institute is thrilled to announce that Blueyou https://blueyou.com, with whom we've been partnering for over a year, released a first of its kind animal welfare policy for a sustainable seafood portfolio brand worldwide. 

Blueyou's policy is going to set a high bar for other major suppliers and brands to embrace and prioritize aquatic animal welfare, which has been an intensely neglected topic to date. 

A special kudos to Chris Xu, our Head of Strategic Initiatives, for fostering this relationship, and building a strong foundation of trust, which enabled us to convince Blueyou to go out first with this policy.

Coverage thus far, has been in:

https://thefishsite.com/articles/blueyou-launches-new-policy-for-welfare-in-aquaculture 

https://www.globalseafood.org/advocate/blueyou-launches-aquatic-animal-welfare-policy/

https://fishfocus.co.uk/blueyou-launches-most-comprehensive-animal-welfare-policy-for-sustainable-seafood-worldwide/

3

0
0
1

Reactions

0
0
1
Comments


No comments on this post yet.
Be the first to respond.
Curated and popular this week
 · 1d ago · 1m read
 · 
Hello FAST! We're starting April with great news: new cage-free announcements in Peru! 1- Retail Organa Perú, with 14 locations in Lima Link: https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDM2NTMzNTM0NjE5NDQ2?story_media_id=3606499435888748583&igsh=a2hweGMybHp4OGRr Scale: National - Peru Who: Arba Failed tactics: Finding the right person to fine-tune a commitment was the main challenge; it took six months to find the right executives. Successful tactics: Working from the beginning, alluding to their competitor, the Flora y Fauna supermarket. Scalability: This group is a large group and is in the process of opening new locations. Follow-up: We will stay in touch to request reports on its implementation. 2- Eslo Foods Manufacturing Eslo Foods is a manufacturer of vegetarian ingredients and foods distributed in supermarkets and convenience stores, as well as catering to businesses and individuals. Link: https://www.facebook.com/story.php?story_fbid=1215790880551157&id=100063607686640&rdid=VPh7pgpQJKGfPLHD# Scale: National - Peru Who: Arba Failed tactics: None Successful tactics: Working from the beginning of conversations with the owners. Scalability: It is a company that continues to grow; the entire family works there. Follow-up: We will stay in touch to request reports on its implementation every 6 months.
 · 6h ago · 3m read
 · 
Compassion in World Farming International is a leading global organisation dedicated to ending factory farming worldwide. We were founded in 1967 by Peter Roberts, a British farmer alarmed by the rise of factory farming. Over the past 50 years, we have made major strides in abolishing inhumane practices such as barren battery cages, veal crates, and sow gestation crates in the UK and Europe.       Our approach involves campaigning, advocacy, and engagement with policymakers at national, intergovernmental, and corporate levels, building a movement of individuals concerned about animal welfare and the health and sustainability of our food. We are driven by a passion for animal welfare and food system change, believing in a future where animals are treated with compassion and respect, and where sustainable farming practices prevail for a healthy planet.       Our international headquarters are in Godalming (UK), with team members in 14 countries on four continents including the US, Italy, France, Poland, the Netherlands, Spain, Czechia, China, and a specialist policy office in Brussels. This role is part of the Global Fundraising Directorate of over 50 staff, consisting of Philanthropy, Individual Giving, Legacies, Digital, CRM and Brand teams, based internationally, primarily in the UK (HQ) and our six other fundraising markets in the USA and Europe.      FIND OUT MORE HERE Job Type: Full time; Permanent Location: Godalming, UK (hybrid working pattern 2x days in the office)   Salary: £40,000 - £45,000 (Depending upon skills and experience)    About the Role:   As our Direct Marketing Fundraising Manager, you'll play a key role in driving the success of our fundraising efforts to end factory farming. You will manage and deliver a diverse range of direct marketing campaigns, including Appeals, Raffles, Lotteries, and supporter communications. Your focus will be on engaging, retaining, and acquiring donors to meet ambitious fundraising targets. You'll work acro
 · 5d ago · 11m read
 · 
Our Mission: To build a multidisciplinary field around using technology—especially AI—to improve the lives of nonhumans now and in the future.  Overview Background This hybrid conference had nearly 550 participants and took place March 1-2, 2025 at UC Berkeley. It was organized by AI for Animals for $74k by volunteer core organizers Constance Li, Sankalpa Ghose, and Santeri Tani.  This conference has evolved since 2023: * The 1st conference mainly consisted of philosophers and was a single track lecture/panel. * The 2nd conference put all lectures on one day and followed it with 2 days of interactive unconference sessions happening in parallel and a week of in-person co-working. * This 3rd conference had a week of related satellite events, free shared accommodations for 50+ attendees, 2 days of parallel lectures/panels/unconferences, 80 unique sessions, of which 32 are available on Youtube, Swapcard to enable 1:1 connections, and a Slack community to continue conversations year round. We have been quickly expanding this conference in order to prepare those that are working toward the reduction of nonhuman suffering to adapt to the drastic and rapid changes that AI will bring.  Luckily, it seems like it has been working!  This year, many animal advocacy organizations attended (mostly smaller and younger ones) as well as newly formed groups focused on digital minds and funders who spanned both of these spaces. We also had more diversity of speakers and attendees which included economists, AI researchers, investors, tech companies, journalists, animal welfare researchers, and more. This was done through strategic targeted outreach and a bigger team of volunteers.  Outcomes On our feedback survey, which had 85 total responses (mainly from in-person attendees), people reported an average of 7 new connections (defined as someone they would feel comfortable reaching out to for a favor like reviewing a blog post) and of those new connections, an average of 3
 · 3d ago · 1m read
 · 
Aquatic Life Institute (ALI) has published new research, entitled “Harmonizing Animal Health and Welfare in Modern Aquaculture: Innovative Practices for a Sustainable Seafood Industry”, released in scientific journal Fishes by MDPI this month. The article highlights the connection between animal health and animal welfare, emphasizing their distinct yet complementary roles in fostering a healthier, more environmentally sustainable aquaculture system.  To go along with the launch of the report, we have created a 2-page summary report to enhance our engagement with stakeholders and inspire the industry to embrace innovative farming practices and technologies that prioritize animal welfare. This collaborative approach closely focuses on the benefits that welfare-centric practices have on improving animal health, enhancing product quality and safety, and promoting environmental sustainability. The article identifies actionable best practices for the seafood industry to promote responsible aquaculture, including case study examples of farms and companies that are implementing innovative, welfare-forward strategies that have shown measurable improvements. The case study examples demonstrate improvements in all five welfare pillars: * Water Quality * Space Requirements & Stocking Density * Environmental Enrichment * Feeding and Feed Composition * Stunning & Slaughter We welcome other groups to utilize our industry summary report, along with the full article and the data-driven evidence within, to engage with industry stakeholders and spark new conversations. If your organization finds this resource helpful, we’d love to hear about your experiences and how you’ve used them! This research was funded by Tiny Beam Fund, Inc. through the Fueling Advocates Initiative Grants Program, and the article is featured as a scientific journal in MDPI.  
 · 1d ago · 1m read
 · 
Hi FAST! Sweden’s animal welfare law currently guarantees cows the right to graze outdoors during the summer – a unique protection now under threat. A government inquiry has proposed removing this requirement, which would mark a major setback. However, last week, the Swedish Green Party and the Left Party joined the Social Democrats in supporting a reservation to protect cows grazing rights, which ultimately gained a majority over the committee’s proposal to reject it. This led to a formal request to the government – sending a strong message that both the public and policymakers are committed to protecting grazing rights. This positive development follows Project 1882’s dedicated efforts to defend grazing rights. Prior to the formal request to the government, we presented 165,076 signatures from our “Jag vill beta” (“I want to graze”) campaign, urging the government not only to preserve these rights but also to expand them to include bulls and calves. We will continue to fight for the cows and ensure their right to graze is protected. Read more: 165,076 voices raised for cows’ right to graze – signatures handed over to the Swedish Parliament
 · 6d ago · 1m read
 · 
Hello FAST!  I am glad to inform that the cruise line company Viking Line has decided to adopt the European Chicken Commitment (ECC). This decision follows a long dialogue with Project 1882 and encompasses all of the company's operations in Sweden, Finland, and Estonia. This makes Viking Line the latest cruise line company to commit to the ECC following discussions with Project 1882. They join Finnlines, Stena Line, and Destination Gotland in this initiative. Project 1882 is now focusing on the remaining ferry companies in the Baltic Sea, such as Tallink Silja and TT-Line. Approximately 6 million people travel with Viking Line each year.  Read more here: Viking Line says no to Frankenchickens | Project 1882