Aquatic Life Institute is thrilled to announce that Blueyou https://blueyou.com, with whom we've been partnering for over a year, released a first of its kind animal welfare policy for a sustainable seafood portfolio brand worldwide. 

Blueyou's policy is going to set a high bar for other major suppliers and brands to embrace and prioritize aquatic animal welfare, which has been an intensely neglected topic to date. 

A special kudos to Chris Xu, our Head of Strategic Initiatives, for fostering this relationship, and building a strong foundation of trust, which enabled us to convince Blueyou to go out first with this policy.

Coverage thus far, has been in:

https://thefishsite.com/articles/blueyou-launches-new-policy-for-welfare-in-aquaculture 

https://www.globalseafood.org/advocate/blueyou-launches-aquatic-animal-welfare-policy/

https://fishfocus.co.uk/blueyou-launches-most-comprehensive-animal-welfare-policy-for-sustainable-seafood-worldwide/