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Hello everyone!
We have three new commitments for Peru 
1-. Sweet Freeze Bakery announces its 100% commitment for December 2024.
Engagement link: https://www.instagram.com/p/C4GcIyVO371/?igsh=NW0zeWFvMWVic3By
Scale: National (Peru)
Schedule: First contact in February 2024, follow-up every 10 days.
Who: ARBA
Failed tactics: There were none from the beginning, communication was very good.
Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. Phone calls and WhatsApp messages.
Scalability: Sweet Freeze Bakery is a company in the pastry business with excellent acceptance in the districts with the most inhabitants in Lima.
Follow-up: We will keep in touch to request reports and bring producers closer.
2- Red Coffee Shop, announces its cage free commitment to be 100% complete by 2025
Commitment link
https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDIxNjUzMDI3MTU3MjIz?story_media_id=3358582698278345950&igsh=a2Q1dGVmZjdsZzh5
Scale: National (Peru)
Schedule: First contact in December 2023, follow-up every 10 days.
Who: ARBA
Failed tactics: There were none, from the beginning communication was very good.
Successful tactics: Direct conversations with the owners to directly contact cage-free producers in the area. In-person visit, phone calls and WhatsApp messages.
Scalability: Company in the pastry - cafeteria sector with excellent acceptance in a district that still has no commitment.
Follow-up: We will keep in touch to request reports and bring producers closer.
3- Mascookie Pet Snack, a pet cookie brand, announces its commitment to be 100% complete by the end of 2024.
Engagement link https://sites.google.com/view/mascookiegalletas/noticias
Scale: National (Peru)
Schedule: First contact in February February 2024, follow-up every 10 days.
Who: ARBA
Failed tactics: They liked the idea of making the change after a week of conversations.
Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. The commitment is aligned with your objective and vision as a company.
Scalability: This important brand has massive distribution in veterinaries, pet shops and soon in supermarkets, it is the first pet food brand to make a cage-free commitment in Peru.
Follow-up: We will keep in touch to request reports and bring producers closer.
Thank you
Hello !
We conducted a new research on the poultry industry in Peru, millions of hens and chickens are used annually to meet the demand for eggs and meat.
ARBA website: https://arba.pe/boletin-arba/como-se-manifiesta-la-crueldad-y-la-falta-de-piedad-en-la-industria-avicola/
YouTube: https://youtu.be/tk_FjJxV0Z0
Instagram: https://www.instagram.com/p/C6eW65VOSKm/
Peru is one of the countries with the highest consumption of eggs and chicken in Latin America, with a high percentage of informal industry that is not visible or transparent through the Peruvian state and its ministry of agriculture.
Have a good week,
Iselda
Curated and popular this week
Hi FAST!
After decades of tireless advocacy, Sweden has become cage-free – a historic achievement for hens and for everyone who has stood by their side. Millions of hens once endured life in cramped cages, but thanks to Project 1882’s persistent, long-term efforts, there are now no hens kept in cages anywhere in Sweden.
This breakthrough is unique. To our knowledge, Sweden is the only country in the world to have gone cage-free without a legal ban. Project 1882 confirmed this shift by obtaining data from regional authorities and the egg industry.
In 1988, the Swedish Parliament voted to ban cages – but that promise to the hens was ultimately broken. In response, Project 1882 intensified its efforts: publishing detailed reports, launching repeated public awareness campaigns, holding corporate dialogues, and engaging directly with policymakers.
Thanks to these efforts, and following discussions with Project 1882, more than 85 companies –– from retailers to hotel and restaurant chains – have taken a stand against cage eggs. Since 2008, over 17 million hens have been spared a life in cages.
This success shows what persistent, collective action can achieve – even when political will falls short.
At the EU level, Project 1882 also collected 50,000 signatures for the End the Cage Age initiative, pushing for a ban across the EU. With delays pushing the proposal to 2026, Project 1882 is now urging Sweden to take the final step: A legal ban on cages, to ensure they never return.
Read more: https://www.project1882.org/news/sweden-becomes-cage-free
Hello FAST!
I hope you have a great week!
We have a new announcement about Muxsa, a nationally distributed manufacturer that sells to 10 supermarkets and more than 30 organic stores in the departments of Lima, Arequipa, Trujillo, and Chiclayo in Peru.
MUXSA COOKIES
Link: https://sites.google.com/view/muxsagalletas/nosotros
Scale: National - Peru
Who: Arba
Failed tactics: None
Successful tactics: Working from the beginning of conversations with the entire team, owner, and production chain.
Scalability: Developing other nationally distributed brands.
Follow-up: We will stay in touch to request reports on its implementation.
Best regards,
Each year, Animal Charity Evaluators (ACE) invites animal charities from around the world to apply for our in-depth evaluations. Our goal is to identify the most impactful giving opportunities for donors seeking to contribute to a world where all animals can flourish.
We are thrilled to announce that 10 charities have been selected for this year’s charity evaluations, based on their excellent applications and the highly promising nature of their work. Among these are six current Recommended Charities that are being re-evaluated before their two-year recommendation status expires: Faunalytics, Legal Impact for Chickens, New Roots Institute, Shrimp Welfare Project, The Humane League, and Wild Animal Initiative.
On November 4, 2025, some of this year’s evaluated charities will be awarded ACE’s two-year recommendation status, joining the five charities recommended in 2024: Aquatic Life Institute, Çiftlik Hayvanlarını Koruma Derneği, Dansk Vegetarisk Forening, Good Food Fund, and Sinergia Animal.
All charities evaluated by ACE have undergone a thorough selection process and have demonstrated significant potential in running cost-effective programs and engaging in impactful work. Even those that are not ultimately recommended are likely among the most effective in their respective fields. Below, we give an overview of our selection process and introduce the 10 charities that successfully reached the evaluation stage in 2025.
Our Selection Process
Our selection process is an initial assessment of applicants’ programs, with a focus on their theory of change and the scale of their impact for animals. The process is designed to ensure that we dedicate our resources to evaluating organizations with strong potential to be among the most impactful giving opportunities in the world.
In 2025, our selection process began with 43 initial applicants, which were narrowed to 25 charities after an eligibility screening. These organizations then underwent a detailed assessment in w
Hello everyone!
!!
We have three new commitments for Peru
1-. Sweet Freeze Bakery announces its 100% commitment for December 2024.
Engagement link: https://www.instagram.com/p/C4GcIyVO371/?igsh=NW0zeWFvMWVic3By
Scale: National (Peru)
Schedule: First contact in February 2024, follow-up every 10 days.
Who: ARBA
Failed tactics: There were none from the beginning, communication was very good.
Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. Phone calls and WhatsApp messages.
Scalability: Sweet Freeze Bakery is a company in the pastry business with excellent acceptance in the districts with the most inhabitants in Lima.
Follow-up: We will keep in touch to request reports and bring producers closer.
2- Red Coffee Shop, announces its cage free commitment to be 100% complete by 2025
Commitment link
https://www.instagram.com/s/aGlnaGxpZ2h0OjE4MDIxNjUzMDI3MTU3MjIz?story_media_id=3358582698278345950&igsh=a2Q1dGVmZjdsZzh5
Scale: National (Peru)
Schedule: First contact in December 2023, follow-up every 10 days.
Who: ARBA
Failed tactics: There were none, from the beginning communication was very good.
Successful tactics: Direct conversations with the owners to directly contact cage-free producers in the area. In-person visit, phone calls and WhatsApp messages.
Scalability: Company in the pastry - cafeteria sector with excellent acceptance in a district that still has no commitment.
Follow-up: We will keep in touch to request reports and bring producers closer.
3- Mascookie Pet Snack, a pet cookie brand, announces its commitment to be 100% complete by the end of 2024.
Engagement link https://sites.google.com/view/mascookiegalletas/noticias
Scale: National (Peru)
Schedule: First contact in February February 2024, follow-up every 10 days.
Who: ARBA
Failed tactics: They liked the idea of making the change after a week of conversations.
Successful tactics: Direct conversations with the owners, linking them directly with cage-free producers in the area. The commitment is aligned with your objective and vision as a company.
Scalability: This important brand has massive distribution in veterinaries, pet shops and soon in supermarkets, it is the first pet food brand to make a cage-free commitment in Peru.
Follow-up: We will keep in touch to request reports and bring producers closer.
Thank you