Last year (2023), ProVeg introduced Kickstarting for Good and helped ten impact entrepreneurs launch new nonprofits to transform the global food system. If you're curious, you can watch a 3-minute video with elevator pitches from each initiative. 

We are now open for applications to the second edition of this unique program. FAST members are invited to apply and encouraged to spread the word!

ProVeg is looking for outstanding, mission-driven talent to join the second edition of Kickstarting for Good, the world’s first incubator and accelerator programme aimed specifically at nonprofit organisations and impact initiatives working on transforming the food system. Applications for the 2024 cohort are now open.

Selected applicants will participate in a 10-week expert-led programme with a bespoke curriculum, expert mentoring, and exclusive networking opportunities. Participants will team up with like-minded co-founders, spend two intensive weeks in Berlin and receive a grant of up to $5,000 to cover travel and accommodation costs. The programme culminates in a Pitch Day where participants present to funders, advocates, and an expert jury.

Individuals, founder teams, and also existing organisations can apply to the programme, which emphasizes the following idea areas:

• Policy change - Work on new efforts to advocate for policy changes that incentivize movement toward novel sources of protein.
• Meta-fundraising -  Find ways to significantly boost funding for farmed animal and food system charities by identifying new income streams and attracting new funders. 
• Artificial Intelligence - Explore the most promising approaches to use AI to improve advocacy, and level the playing field between advocates and industrial animal agriculture.
• Social media - Help plant-forward social media content creators be more professional, persuasive, effective, and self-sustaining.
• Corporate engagement -  Develop new concepts on how to use the power and influence of corporations to create better food systems.
• University outreach - Find more effective ways to conduct strategic outreach to students including ideas to educate, influence, organise, and support them
• Public relations - Improve the animal advocacy movement’s use of public relations, media, and communications.
• Culinary engagement - Engage with culinary professionals to help them be more successful, create a community of like-minded chefs, and generally work to improve the quality and availability of plant-based foods in all parts of the world.
• Faith-based advocacy - Build initiatives that work with often neglected religious groups to leverage their influence in creating a more compassionate food system.
• Farming transition - Conceptualize and launch initiatives that help farmers transition away from animal agriculture toward more sustainable business practices.
• Food waste - Leverage innovative ideas to address animal product waste among consumers and throughout the supply chain.

Applications are reviewed on a rolling basis but ProVeg is encouraging submissions by 30 April for the very first round of projects. The Kickstarting for Good team will send a response by 15 May informing the applicant as to whether they’ve made it to the next stage. Find out more and apply at kickstartingforgood.org.

Thanks so much! Let me know if you have any questions or would like to discuss any of the Idea Areas we are working on. We look forward to hearing from you.

Warmly,
Che