We are happy to share that VPJ Alimentos, a Brazilian cold cut and meat processing company, publicized its decision to work exclusively with suppliers that keep sows in group pens throughout gestation, in the ‘preimplantation’ system, along other animal welfare standards. You can see their public commitment in Portuguese here.

Scale: We estimate this commitment will impact over 3,700 animals per year.

Timeline: 2 years.

Who: Alianima, Fórum Animal and Humane Society International.

Successful Tactics: VPJ Alimentos hadn't publicised the animal welfare guidelines already established for the company when selecting suppliers. Through a friendly corporate engagement Alianima, Fórum Animal and Humane Society International negotiated the importance for the company to publish its animal welfare standards in order to promote progress in the sector, especially the adoption of the pre implantation system in sows gestation. 

The animal welfare standards of the company includes: sows into “preimplantation’ group housing system since 2018; abolition of ears notching for identification since 2018; use of immunocastration in male piglets since 2018; use of antimicrobials for therapeutic purposes only, without preventative and metaphylactic use or as a growth promoter since 2017; adoption of environmental enrichment and reduced stall density from the nursery stage onwards to prevent tail biting and mitigate its consequences since 2018. 

Follow Up: We asked that company to be more transparent concerning tail docking and encourage VPJ to share its success story in internal and external animal welfare reports.

1

0
0

Reactions

0
0
Comments


No comments on this post yet.
Be the first to respond.
Curated and popular this week
 · 2d ago · 1m read
 · 
We’re thrilled to share a victory for animals and truth in advertising! Thanks to Animal Outlook’s lawsuit, filed with the incredible support of Legal Impact for Chickens (LIC), the nearly 100-year-old DC butcher shop, Harvey’s Market, has agreed to stop selling foie gras forever. The case, filed in the District of Columbia Superior Court, challenged Harvey’s Market’s alleged deceptive advertising practices related to foie gras. The lawsuit alleged that Harvey’s Market falsely promoted foie gras as “HUMANELY RAISED STOCK” and “FREE RANGE,” among other allegedly misleading claims. These statements were displayed inside Harvey’s Market in a manner that suggested they applied to every product in the meat case, including foie gras. AO and LIC argued that animals subjected to gavage (force-feeding) to produce foie gras can never be “humanely raised,” and that animals raised entirely indoors without outdoor access cannot be considered “free range.” Thanks to the efforts of LIC’s amazing legal team—Kathryn Evans and Alene Anello—we were able to send the message that deceptive claims about animal welfare will not go unchallenged. As part of the case, LIC sourced a unique poll of DC consumers to show 75% believe “humane raised stock” to be an inaccurate description of the birds used to make foie gras. A further 80% said they would not consider such birds to be “free range”. And when shown an image of the meat case from Harvey’s Market approximately 65% said they thought the signage applied to all products in the case, including the foie gras.  While Harvey’s Market did not admit liability, Animal Outlook voluntarily dismissed the lawsuit on July 1, 2025, following the confidential settlement agreement.    
Luiz Rezende
 · 15h ago · 1m read
 · 
Hi all! We’re happy to share that Super Festval, a supermarket brand part of Grupo Beal (former “Companhia Beal de Alimentos’), has officially published a commitment to exclusively source pork from group housing systems during gestation in Brazil by 2028, considering preferably preimplantation systems where sows are housed in stalls for no longer than 7 days. You can read the announcement in Portuguese on the company website here. Super Festval is a traditional family business with a local well-known brand and 39 stores in the state of Paraná, south of Brazil. The organizations Alianima, Fórum Animal, Humane World for Animals and Sinergia Animal engaged in corporate relationship with the company for 5 years of negotiations, combining strategies of friendly negotiation, technical support and public campaign warning to accelerate the commitment. The negotiations were positively influenced by the fact that Super Festval has a cage-free commitment fulfilled in 2024 (see their report to the Egglab audit). This is a successful case to strengthen animal welfare policies negotiations with retailers in Brazil. At the moment, it's important to increase the number of animal welfare policies implemented in Brazilian retail in order to promote progress in this sector that is traditionally less receptive to animal welfare policies. We will continue monitoring the implementation of Super Festval commitment, encouraging the company to report their evolution annually, asking to participate in Alianima’s Pig Watch report and extending its animal welfare policies to additional species, for example nile tilapia (Oreochromis niloticus). For the animals,
 · 1d ago · 1m read
 · 
Today marks a historic win for animal advocacy in Brazil, thanks to the combined efforts of Humane World for Animals, Te Protejo, , Fórum Animal and Change.org .  On July 9, 2025, Brazil’s Chamber of Deputies approved the Senate substitute for PL 6602/13 (now PL 3062/22), banning federal animal testing for cosmetics, personal hygiene products, and perfumes. Why this is huge: •⁠  ⁠1.6 million+ signatures delivered a powerful public mandate. •⁠  ⁠A decade in the making—originally filed in 2013, it finally broke its long legislative stalemate. •⁠  ⁠Brazil moves closer to becoming the world’s 45th country to outlaw cosmetic animal testing, sparing millions of animals from suffering. Besides us, the project had the support of many activists and other organizations and institutions such as the Department of Animal Protection that was created within the Ministry of the Environment in Brazil. Next steps: The bill goes to presidential signature. After enactment and a 60-day vacatio legis, ANVISA and other agencies will have up to two years to implement alternative testing methods and enforce the law. This breakthrough proves what we can achieve when we unite. Let’s keep up the momentum—share this news, raise your voice, and push for a cruelty-free future!