Hello everyone!
We are very pleased to share that Flora y Fauna Supermarkets announces the first commitment to broiler chickens in Peru, by 2027 the year will complete its 100%
https://www.instagram.com/s/aGlnaGxpZ2h0OjE3ODk2Mzk3NzkwMTEyMDM2?story_media_id=3556561784616356336_2848516103&igsh=MTNsaWQzd29sejc2bA%3D%3D
Scale :
The commitment covers all operations in Peru, with 10 supermarkets
Timeline :
They will complete 100% of their supply chain in 2027
Timeline:
We started negotiations 6 months ago
WHO:
Arba Peru
Successful tactics :
We work amicably Since the supermarket already has a 100% egg commitment, Flora y Fauna sources 100% of its eggs from the Avinka brand, which has animal welfare standards only for eggs. Now that the purchase has been reduced to 50%, the supermarket sent a letter warning that they will gradually stop supplying them if they are not certified with animal welfare. The new producer started to supply them with 50%, so we also hope that Avinka makes the right decision so as not to lose its best customer.
Unsuccessful tactics: None
Scalability:
Flora y Fauna has positioned itself among the best supermarkets in Peru.
Follow up:
We will continue working with F & F with a follow up every 6 months.
Nice week!