We are pleased to announce that Divan Group has made a comprehensive commitment to improving the welfare of the fish served in their operations. This commitment includes not only sourcing sea bass and sea bream that are harvested using electrical stunning systems, but also implementing other key welfare measures to ensure higher standards of animal care throughout the supply chain. The group is a local Turkish brand operating 17 hotels, 13 restaurants and 23 bakeries.

Commitment linkDivan welfare policy

You can read the commitment on their website under the “Policies” section. However, it only applies to Türkiye, so it is unfortunately available in Turkish only.

Scale: Türkiye

Timeline: Following the release of our fish welfare report, we began engaging with Divan earlier this year after meeting them at a fair. Our communication progressed smoothly, as they were already familiar with animal welfare standards from our cage-free campaign. They actively started searching for fish farms that could meet the requirements of our commitment. After a couple months, they accepted the commitment letter and published it on their website.

Who: Future For Fish

Unsuccessful Tactics: There were no outright 'unsuccessful' tactics in achieving this commitment; however, our initial approach lacked the necessary speed. Informing them about the opportunity to receive a Fish Welfare Award upon fulfilling their commitment significantly accelerated the process. Another time-consuming aspect was waiting for them to publish the commitment on their website, which required additional follow-up and encouragement.

Successful Tactics: Leveraging the presence of producers already adhering to our standards, we highlighted the opportunity for them to be among the first fish commitments from a hotel making this pledge. Additionally, our strong relationship with them, established during our cage-free egg campaign, created a solid foundation for meaningful conversations and collaboration.

Please don't hesitate to reach out to us if you need further information. Thank you!


 

2

0
0

Reactions

0
0
Comments


No comments on this post yet.
Be the first to respond.
Curated and popular this week
Luiz Rezende
 · 6d ago · 1m read
 · 
Hi all! We’re happy to share that Super Festval, a supermarket brand part of Grupo Beal (former “Companhia Beal de Alimentos’), has officially published a commitment to exclusively source pork from group housing systems during gestation in Brazil by 2028, considering preferably preimplantation systems where sows are housed in stalls for no longer than 7 days. You can read the announcement in Portuguese on the company website here. Super Festval is a traditional family business with a local well-known brand and 39 stores in the state of Paraná, south of Brazil. The organizations Alianima, Fórum Animal, Humane World for Animals and Sinergia Animal engaged in corporate relationship with the company for 5 years of negotiations, combining strategies of friendly negotiation, technical support and public campaign warning to accelerate the commitment. The negotiations were positively influenced by the fact that Super Festval has a cage-free commitment fulfilled in 2024 (see their report to the Egglab audit). This is a successful case to strengthen animal welfare policies negotiations with retailers in Brazil. At the moment, it's important to increase the number of animal welfare policies implemented in Brazilian retail in order to promote progress in this sector that is traditionally less receptive to animal welfare policies. We will continue monitoring the implementation of Super Festval commitment, encouraging the company to report their evolution annually, asking to participate in Alianima’s Pig Watch report and extending its animal welfare policies to additional species, for example nile tilapia (Oreochromis niloticus). For the animals,
 · 7d ago · 1m read
 · 
Today marks a historic win for animal advocacy in Brazil, thanks to the combined efforts of Humane World for Animals, Te Protejo, , Fórum Animal and Change.org .  On July 9, 2025, Brazil’s Chamber of Deputies approved the Senate substitute for PL 6602/13 (now PL 3062/22), banning federal animal testing for cosmetics, personal hygiene products, and perfumes. Why this is huge: •⁠  ⁠1.6 million+ signatures delivered a powerful public mandate. •⁠  ⁠A decade in the making—originally filed in 2013, it finally broke its long legislative stalemate. •⁠  ⁠Brazil moves closer to becoming the world’s 45th country to outlaw cosmetic animal testing, sparing millions of animals from suffering. Besides us, the project had the support of many activists and other organizations and institutions such as the Department of Animal Protection that was created within the Ministry of the Environment in Brazil. Next steps: The bill goes to presidential signature. After enactment and a 60-day vacatio legis, ANVISA and other agencies will have up to two years to implement alternative testing methods and enforce the law. This breakthrough proves what we can achieve when we unite. Let’s keep up the momentum—share this news, raise your voice, and push for a cruelty-free future! 
 · 3d ago · 1m read
 · 
Iceland Foods committed to eliminating eyestalk ablation and implementing pre-slaughter electric stunning across their own-label prawn range by the end of 2027. ICAW has been running a campaign against Iceland for several months inclusive of digital actions, in-person demonstrations (including 70 people gathering in London in May) and other pressure tactics. Only 3 retailers have yet to commit to higher prawn welfare in the UK: Aldi, LIDL and ASDA. Thank you to everyone involved for supporting our campaign! For any additional information please contact Justine at jaudemard@i-caw.org