At Animetrics, we're dedicated to advancing animal advocacy through evidence-based insights and strategic support, particularly focusing on underrepresented regions. With expertise in economics and econometrics, our mission is to empower organizations to make a real difference.

Our approach includes:

1. Capacity Building Services: We offer free-of-charge capacity-building services, including data analysis, proposal development, survey design, and ethical compliance. We help organizations evaluate their interventions, maximizing their impact while saving valuable time and resources. Our current and past capacity-building projects involve partnering with Faunalytics, HAKIM (Animal Rights Watch Committee), Yaşamdan Yana Derneği (Stand with Life Association), and Plant Based Treaty.
2. Collaboration Opportunities: We collaborate on research projects, resulting in academic papers and reports addressing key issues like attitudes towards farmed animals and plant-based diets. Our approach, which combines different areas of expertise, helps us grow together and expands advocacy reach. Our current and past collaborations involve partnering with Vegan Hacktivists, Mercy For Animals, Middle East Vegan Society, Bryant Research, PETA Deutschland e.V., Animal Protection Commissioner of Berlin (Senatsverwaltung für Justiz und Verbraucherschutz), and Mensch Tier Bildung e.V.
3. Original Animetrics Studies: We conduct original Animetrics studies on crucial advocacy questions, such as finding the most effective communication strategies with policymakers for inducing policy change.

Our Projects

Finalized Project: "Tech and Data in the Movement" - In collaboration with Vegan Hacktivists and guidance from Faunalytics, we conducted a groundbreaking study on technology utilization in the animal advocacy movement. Our report explores challenges and opportunities, providing actionable recommendations for a more technologically adept and data-driven movement.

Ongoing Projects: Our ongoing projects cover diverse topics, including the social spread of plant-based attitudes and consumer attitudes toward veganism in the Middle East.

Who Are We?

We are two academic researchers: Gülbike Mirzaoğlu, with a Ph.D. in economics, and Fatma Sueda Evirgen, who is working on theirs. We have a lot of experience in research, experiments, and evaluating policies, especially using methods that help us understand the cause-and-effect relationships. These methods allow us to make meaningful insights into how different actions affect outcomes. They are crucial for evaluating the success of advocacy efforts, understanding what causes changes in attitudes towards animal welfare, and assessing the impact of policy changes on animal rights.

Our Unique Contributions

• Economics & Econometrics: Employing economics and advanced econometrics methodologies, we delve into social and economic dynamics to discern cause-and-effect relationships.
• Collaboration and Capacity Building: We engage in collaboration and capacity-building efforts, prioritizing organizations facing resource or expertise challenges.
• Intersectional Framework: We incorporate insights from various social justice movements, forging connections between animal rights and broader societal issues.
• Regional Prioritization: We prioritize neglected areas in animal advocacy, promoting diversity and amplifying neglected voices to enhance the effectiveness of our global initiatives.

If you want to stay up-to-date with us, check our website and follow our social media pages for updates on our initiatives and opportunities to get involved.

Our website: animetrics.org
LinkedIn: animetrics-research
Instagram: @animetrics.research
 

Thank you for your support!

Best,
Animetrics Team