Hide table of contents

At Animetrics, we're dedicated to advancing animal advocacy through evidence-based insights and strategic support, particularly focusing on underrepresented regions. With expertise in economics and econometrics, our mission is to empower organizations to make a real difference.

Our approach includes:

  1. Capacity Building Services: We offer free-of-charge capacity-building services, including data analysis, proposal development, survey design, and ethical compliance. We help organizations evaluate their interventions, maximizing their impact while saving valuable time and resources. Our current and past capacity-building projects involve partnering with Faunalytics, HAKIM (Animal Rights Watch Committee), Yaşamdan Yana Derneği (Stand with Life Association), and Plant Based Treaty.
  2. Collaboration Opportunities: We collaborate on research projects, resulting in academic papers and reports addressing key issues like attitudes towards farmed animals and plant-based diets. Our approach, which combines different areas of expertise, helps us grow together and expands advocacy reach. Our current and past collaborations involve partnering with Vegan Hacktivists, Mercy For Animals, Middle East Vegan Society, Bryant Research, PETA Deutschland e.V., Animal Protection Commissioner of Berlin (Senatsverwaltung für Justiz und Verbraucherschutz), and Mensch Tier Bildung e.V.
  3. Original Animetrics Studies: We conduct original Animetrics studies on crucial advocacy questions, such as finding the most effective communication strategies with policymakers for inducing policy change.

 

Our Projects

Finalized Project: "Tech and Data in the Movement" - In collaboration with Vegan Hacktivists and guidance from Faunalytics, we conducted a groundbreaking study on technology utilization in the animal advocacy movement. Our report explores challenges and opportunities, providing actionable recommendations for a more technologically adept and data-driven movement.

Ongoing Projects: Our ongoing projects cover diverse topics, including the social spread of plant-based attitudes and consumer attitudes toward veganism in the Middle East.

 

Who Are We?

We are two academic researchers: Gülbike Mirzaoğlu, with a Ph.D. in economics, and Fatma Sueda Evirgen, who is working on theirs. We have a lot of experience in research, experiments, and evaluating policies, especially using methods that help us understand the cause-and-effect relationships. These methods allow us to make meaningful insights into how different actions affect outcomes. They are crucial for evaluating the success of advocacy efforts, understanding what causes changes in attitudes towards animal welfare, and assessing the impact of policy changes on animal rights.


Our Unique Contributions

  • Economics & Econometrics: Employing economics and advanced econometrics methodologies, we delve into social and economic dynamics to discern cause-and-effect relationships.
  • Collaboration and Capacity Building: We engage in collaboration and capacity-building efforts, prioritizing organizations facing resource or expertise challenges.
  • Intersectional Framework: We incorporate insights from various social justice movements, forging connections between animal rights and broader societal issues.
  • Regional Prioritization: We prioritize neglected areas in animal advocacy, promoting diversity and amplifying neglected voices to enhance the effectiveness of our global initiatives.

If you want to stay up-to-date with us, check our website and follow our social media pages for updates on our initiatives and opportunities to get involved.


Our website: animetrics.org
LinkedIn: animetrics-research
Instagram: @animetrics.research
 

Thank you for your support!

Best,
Animetrics Team
 

8

0
0

Reactions

0
0
Comments


No comments on this post yet.
Be the first to respond.
Curated and popular this week
 · 4d ago · 1m read
 · 
Hi FAST!  After decades of tireless advocacy, Sweden has become cage-free – a historic achievement for hens and for everyone who has stood by their side. Millions of hens once endured life in cramped cages, but thanks to Project 1882’s persistent, long-term efforts, there are now no hens kept in cages anywhere in Sweden.  This breakthrough is unique. To our knowledge, Sweden is the only country in the world to have gone cage-free without a legal ban. Project 1882 confirmed this shift by obtaining data from regional authorities and the egg industry.  In 1988, the Swedish Parliament voted to ban cages – but that promise to the hens was ultimately broken. In response, Project 1882 intensified its efforts: publishing detailed reports, launching repeated public awareness campaigns, holding corporate dialogues, and engaging directly with policymakers.   Thanks to these efforts, and following discussions with Project 1882, more than 85 companies –– from retailers to hotel and restaurant chains – have taken a stand against cage eggs. Since 2008, over 17 million hens have been spared a life in cages.  This success shows what persistent, collective action can achieve – even when political will falls short.  At the EU level, Project 1882 also collected 50,000 signatures for the End the Cage Age initiative, pushing for a ban across the EU. With delays pushing the proposal to 2026, Project 1882 is now urging Sweden to take the final step: A legal ban on cages, to ensure they never return.  Read more: https://www.project1882.org/news/sweden-becomes-cage-free  
 · 5d ago · 7m read
 · 
Each year, Animal Charity Evaluators (ACE) invites animal charities from around the world to apply for our in-depth evaluations. Our goal is to identify the most impactful giving opportunities for donors seeking to contribute to a world where all animals can flourish. We are thrilled to announce that 10 charities have been selected for this year’s charity evaluations, based on their excellent applications and the highly promising nature of their work. Among these are six current Recommended Charities that are being re-evaluated before their two-year recommendation status expires: Faunalytics, Legal Impact for Chickens, New Roots Institute, Shrimp Welfare Project, The Humane League, and Wild Animal Initiative. On November 4, 2025, some of this year’s evaluated charities will be awarded ACE’s two-year recommendation status, joining the five charities recommended in 2024: Aquatic Life Institute, Çiftlik Hayvanlarını Koruma Derneği, Dansk Vegetarisk Forening, Good Food Fund, and Sinergia Animal. All charities evaluated by ACE have undergone a thorough selection process and have demonstrated significant potential in running cost-effective programs and engaging in impactful work. Even those that are not ultimately recommended are likely among the most effective in their respective fields. Below, we give an overview of our selection process and introduce the 10 charities that successfully reached the evaluation stage in 2025. Our Selection Process Our selection process is an initial assessment of applicants’ programs, with a focus on their theory of change and the scale of their impact for animals. The process is designed to ensure that we dedicate our resources to evaluating organizations with strong potential to be among the most impactful giving opportunities in the world. In 2025, our selection process began with 43 initial applicants, which were narrowed to 25 charities after an eligibility screening. These organizations then underwent a detailed assessment in w