Hello, everyone!

Great news from Brazil!
As one of the targets in Mercy For Animals' accountability campaign Compromisso é Coisa Séria, Liv Up announced that in July 2024, they achieved their goal of using only cage-free eggs in their product recipes. Liv Up is a renowned startup specializing in healthy frozen meals, operating in 11 states across Brazil.

Scale: National (Brazil)

Timeline: Accountability communications started in June 2022 through Fórum Animal and their accountability annual report Egglab, and in November 2022 MFA joined the efforts. Since then, MFA has continued following up every quarter and Forum Animal annually, with no successful attempts. Given this scenario, Mercy For Animals launched the campaign on May 28 of this year.

Who: Mercy For Animals and Fórum Animal

Failed tactics: none

Successful tactics: Sending weekly emails mentioning campaign progress, they requested a meeting, and after that, asked two weeks to publish their completed commitment. Bonus: They removed their public commitment and stated to us that they've never published it before. But we had all the materials archived and we shared it with them.

Scalability: National.

Follow-up: We will keep in touch to request reports and bring producers closer.

Thank you!