Hi all!
We’re happy to share that Super Festval, a supermarket brand part of Grupo Beal (former “Companhia Beal de Alimentos’), has officially published a commitment to exclusively source pork from group housing systems during gestation in Brazil by 2028, considering preferably preimplantation systems where sows are housed in stalls for no longer than 7 days.
You can read the announcement in Portuguese on the company website here.
Super Festval is a traditional family business with a local well-known brand and 39 stores in the state of Paraná, south of Brazil. The organizations Alianima, Fórum Animal, Humane World for Animals and Sinergia Animal engaged in corporate relationship with the company for 5 years of negotiations, combining strategies of friendly negotiation, technical support and public campaign warning to accelerate the commitment. The negotiations were positively influenced by the fact that Super Festval has a cage-free commitment fulfilled in 2024 (see their report to the Egglab audit).
This is a successful case to strengthen animal welfare policies negotiations with retailers in Brazil. At the moment, it's important to increase the number of animal welfare policies implemented in Brazilian retail in order to promote progress in this sector that is traditionally less receptive to animal welfare policies.
We will continue monitoring the implementation of Super Festval commitment, encouraging the company to report their evolution annually, asking to participate in Alianima’s Pig Watch report and extending its animal welfare policies to additional species, for example nile tilapia (Oreochromis niloticus).
For the animals,
