Kipster, a Dutch egg producer who recently brought their farms to the U.S., has committed to in-ovo sexing by fall 2024! You can view some news coverage here: Kipster’s press release, WattAg, AgFunder, PoultrySite).

The company’s business model was previously raising the male roosters for meat; however, that model was not successful in the U.S., and they recently started having to cull male chicks, which was an ethical dilemma for them. After reaching out and having several meetings with Mercy For Animals and other NGOs to discuss a path forward, they have partnered with an in-ovo company from Europe to bring the technology to the US and will start using the technology in October 2024. This will impact 72,000-98,000 male chicks annually who will now never be born and suffer maceration or other cruel fates. Congratulations to Innovate Animal Ag for all their work and persuasive research on this issue, the ASPCA, and all the organizations working with companies to make progress on this issue!