Dear Colleagues,

The Animal Law Foundation has placed a fake advertisement in London to raise awareness about the contrast between what the public is sold and the reality of animal farming. This follows a report and an investigation into how animals raised for food are depicted and the reality of the lives animals live. Actress and comedian Diane Morgan and TV Presenter Wendy Turner joined us to raise awareness about this Food Chain Misinformation!

The Animal Law Foundations work included an investigation into supermarkets, producers and the media in the UK, which revealed that the dominant image for animal farming is happy and healthy animals outside, this is despite the fact 85% are raised on industrial farms. This is against the backdrop of laws and rules protecting consumers and the public from misleading and dishonest information. You can learn more about our work here and read the report here.

You can find photos from the day and ways you can support the action in our partner pack here.

Please also find our links to one of our films from the day with Diane Morgan below, we would be grateful if you could share on your platforms.

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Thank you for all your support,
Morgane

Education & Advocacy