Introducing FoodFacts.org: Navigating Facts in the Age of Nutrition Misinformation

In a digital landscape where the lines between fact and fiction are increasingly blurred, the recent decision by Meta CEO Mark Zuckerberg to end third-party fact-checking on platforms like Facebook and Instagram has raised significant concerns. This move, replacing professional fact-checkers with a community-driven system, has been described by The Guardian as "an extinction-level event" for truth on social media. (theguardian.com)

In response to this pressing challenge, we are proud to announce the launch of FoodFacts.org, a pioneering platform dedicated to providing accurate, reliable, and up-to-date information about the food we consume. Our mission is to empower individuals, policymakers, and industry leaders with the knowledge they need to make informed decisions in an era rife with misinformation.

Thought Leader Comments

“With misinformation and disinformation becoming increasingly commonplace, tools like FoodFacts are becoming a growing necessity to help arm everyday people with the knowledge to help decipher information they’re being fed.” - Sam Bentley (The Good News Guy) 1.6M followers IG

“It is so wonderful to have such a collaborative effort to combat misinformation and to offer the public a trustworthy resource bursting with wonderful nutritional gems” - Rhiannon Lambert (Author & Registered Nutritionist)

The nutrition space online can be a quagmire of misinformation but foodfacts.org is a trusted source of evidence-based information that helps sort out fact from fiction! - Dr Karan Ranjan MRCS MBBS Bsc

It’s the subtlety of online food and nutrition misinformation that makes it particularly dangerous. Foodfacts.org is a much-needed tool that will empower people to spot the quacks and navigate this confusing space. – James Collier - Huel Co-founder, Registered Nutritionist and Author

“FoodFacts.org plays a crucial role in demystifying the complexities of our food system. By debunking diet myths and clarifying food labels, they enable individuals to align their dietary choices with their values, promoting a more sustainable and ethical world.– Sebastian Joy - CEO Proveg International

About the Freedom Food Alliance:

Founded in early 2024 by digital media expert and food transparency campaigner Robbie Lockie, the Freedom Food Alliance is...

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