Veganuary kicked off our 2025 campaign this morning by releasing a series of campaign ads questioning the strange reality of food ‘norms.’ Using head-turning imagery, the thought-provoking ads highlight facts like:

Sausages are literally pigs stuffed into their own intestines
Cows make milk to feed their babies, just like our mothers do
Chicken comes from birds bred to grow so big that often they can barely stand
Every day more than 16 million trees are destroyed for animal farming

Read the press release here

View the landing page here

Help spread the message by sharing the campaign graphics (be sure to tag Veganuary and use #veganuary2025)

After first going global 5 years ago, Veganuary has now expanded into 20 countries. Our sincerest gratitude to all of the incredible partner organizations that make Veganuary available around the globe: Animals Australia (Australia), Vegan Gesellschaft Osterreich (Austria), Animal Libre (Argentina), Sociedade Vegetariana Brasileira (Brazil), Veganuary Canada Coalition (Canada), L214 (France), Vegan Life (Greece), Essere Animali (Italy), Malaysian Vegetarian Society and ProVeg Malaysia (Malaysia), Elige Veg (Mexico), ARBA (Peru), Centre for a Responsible Future (Singapore), ProVeg South Africa (South Africa), and Vegane Gesellschaft Schweiz (Switzerland). Learn more about all of our partner organizations here.

Please join Veganuary and our partners in celebrating the kickoff of what promises to be the most impactful campaign yet and help spread the word to your networks!

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