After months of public pressure, Best Western has finally shared meaningful progress toward its global cage-free commitment — and because of this, we’re cautiously celebrating and pausing our public campaign.

Best Western’s most recent statement has shown significant progress:

• Regional progress has jumped significantly (Asia & LATAM now 70%).
• They’ve shared a global figure (nearly 70%) for the first time.
• They’ve committed to a pilot credit purchase in Q1 2026.

These are encouraging steps forward, and they show the impact of collective pressure from supporters around the world. 

However, this doesn’t mean they’re in the clear. We’ll continue monitoring Best Western’s progress closely and continue outreach behind the scenes to ensure they follow through on their promises — and prepare to resume public escalation if necessary.

For now, we celebrate this milestone — as another sign that together, we’re getting hens out of cages.